The European energy market is in constant motion. While renewable generation is growing rapidly, the capacity of the electricity grid is under increasing pressure. At the same time, companies are facing volatile energy prices, stricter sustainability targets, and a rising demand for flexibility.
In this dynamic environment, Battery Energy Storage Systems (BESS) provide more than just a solution—they open the door to new strategic opportunities. Forward-looking companies are using battery storage to continue growing, manage costs, and future-proof their energy management. PVO International helps them take this step in a concrete and targeted way.
Managing grid capacity smartly
In many European regions, expanding the grid connection is no longer a given. Due to grid congestion, new connections are often delayed or even denied. This hampers growth and can lead to high costs when exceeding contracted capacity.
A battery storage system makes it possible to absorb peaks in energy consumption without depending on the grid. This enables companies to realize their ambitions—even in regions with limited grid capacity (TenneT, 2024).
Using energy more intelligently
Instead of feeding surplus solar power back to the grid at low rates, companies can store this energy and deploy it during times of high demand or high tariffs. This increases self-consumption, lowers energy costs, and optimizes the use of on-site generation.
In addition, BESS enables companies to benefit from dynamic energy tariffs. By storing energy during off-peak hours and using it during peak hours, an attractive business case emerges. In markets with negative electricity prices—such as Germany and the Netherlands in 2023–2024—this is even more advantageous (ENTSO-E, 2024).
Combining sustainability and resilience
Energy storage increases the share of renewable energy consumed within the organization, reduces dependence on fossil fuels, and ensures continuity during grid outages. For companies with sustainability goals and critical processes, BESS is a powerful strategic tool.
Not every company has the same energy needs. The value of a battery depends strongly on the consumption profile, grid connection, and strategic objectives. Based on these factors, there are six scenarios where BESS is particularly effective:
Maximizing self-consumption
Companies with solar installations often generate more power than they immediately need. Without storage, that surplus is fed back to the grid at low rates. With BESS, this power can be stored and later used internally, significantly increasing the return on solar investments.
Peak shaving
Where grid capacity is limited, BESS provides relief by absorbing temporary peaks in energy consumption. This prevents penalties and avoids overloading the grid connection. A well-designed system takes into account both peak timing and recharging schedules.
Time-of-use optimization
With dynamic or time-based tariffs, it pays to store energy when it is cheap and use it when prices rise. This strategy becomes even more powerful when combined with on-site generation, giving companies more control over energy costs.
Back-up during grid outages
In sectors where business continuity is essential—such as food, manufacturing, or IT—BESS can serve as a reliable backup. With a smart selection of critical processes and the right system design, operations can continue even during power outages.
Energy trading
For larger systems, energy storage provides direct opportunities on the trading market. By purchasing energy cheaply and using or selling it during peak demand, a profitable business model emerges. According to Aurora Energy Research, a 1 MW / 2 MWh BESS system in Europe can generate up to €150,000 per year through arbitrage and grid services.
Providing grid services
Large-scale battery systems can contribute to stabilizing the electricity grid. By participating in balancing service markets, companies receive compensation for fast response capacity (such as FCR or FRR) without disrupting their own operations. Platforms like Regelleistung.net and information from the Netherlands Enterprise Agency (RVO) illustrate how companies can actively engage in these markets.
The European BESS market is growing exponentially. In 2025 alone, installed capacity is expected to increase by 36%, reaching nearly 30 GWh. The focus is shifting from residential applications to commercial, industrial, and utility-scale projects.
According to SolarPower Europe’s EU Market Outlook for Solar Power 2024–2028, total European storage capacity could reach 183 GWh in a high-growth scenario by 2029—eight times more than in 2023. This trend underscores a clear reality: energy storage is no longer a vision of the future, but a key component of the new energy system.
At PVO International, we believe energy storage bridges the gap between ambition and reality. We not only deliver high-quality systems, but also actively advise on how BESS can be best applied in the context of your business.
We work with leading manufacturers of commercial battery solutions and provide support in every phase: from feasibility studies to delivery and aftersales. Our expertise, experience, and market knowledge make us a reliable partner in energy storage.
Whether you are expanding in a grid-congested area, optimizing energy use, or exploring new revenue models—we help you make and realize the right choices.
Curious about what BESS can mean for your business?
Get in touch with us. Together, we build a flexible, sustainable, and future-ready energy system.
TenneT. (2024). Grid Congestion Map Netherlands. Retrieved July 22, 2025, via https://www.tennet.eu/nl/netcongestie
Aurora Energy Research. (2024). European Battery Storage Market Outlook 2024–2030. Available via https://auroraer.com/
SolarPower Europe. (2024). EU Market Outlook for Solar Power 2024–2028. Retrieved via https://www.solarpowereurope.org/insights/market-outlooks/
ENTSO-E. (2024). European Electricity Price Data. Retrieved July 22, 2025, via https://transparency.entsoe.eu/
Regelleistung.net. (2024). Market Information on Balancing Services in Germany. Retrieved via https://www.regelleistung.net/en-us/
Netherlands Enterprise Agency (RVO). (2024). Energy Storage and Flexibility. Retrieved via https://www.rvo.nl/
